Purpose

The Website as a Storefront

• [ ] Identify the primary purpose of your website (portfolio showcase, lead generation, client education, etc.)
• [ ] Ensure your website aligns with your business maturity and current phase
• [ ] Map where your website sits in the client journey
  • [ ] First introduction?
  • [ ] Validation tool?
  • [ ] Closing mechanism?
• [ ] Define clear objectives for website visitors AKA → What action should they take?
  • [ ] Schedule a meeting?
  • [ ] Sign up for newsletter?
  • [ ] Download resources?
  • [ ] Request a consultation?
  • [ ] View case studies?
• [ ] Audit existing client acquisition systems and how the website integrates with them

Strategic Alignment

• [ ] Determine which projects/services to feature prominently based on business goals
• [ ] Establish clear calls-to-action that guide visitors toward desired outcomes
• [ ] Create a content strategy that supports your positioning in the market
• [ ] Set measurable goals to evaluate website effectiveness

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If you want help aligning the purpose to your website, feel free to book a free strategy call here with Juan Mantz.

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Craft

Avoiding Common Pitfalls

• [ ] Review site for excessive decoration that might distract rather than clarify
• [ ] Ensure interactive elements enhance rather than obstruct user experience